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The Big Favorite

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Plastic has found its way into your underwear drawer and about 60% of textiles for that matter. BPA and PFAS (hormone disrupting forever chemicals) in plastic textiles are making us sick and leaching microplastics into drinking water. That's why we use plastic-free Pima Cotton for all of our base layers. It's better for your skin and the planet. Not to mention, we facilitate a take-back program for our basics, diverting textile waste from landfills!

The Big Favorite

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The Big Favorite pioneers sustainable, plastic-free Pima Cotton underwear and undershirts that are unisex and ethically manufactured.
The Big Favorite pioneers sustainable, plastic-free Pima Cotton underwear and undershirts that are unisex and ethically manufactured.
We’re here to make the most reliable basics on the planet, for the planet. That means thinking outside of the box everyday about how we can realign with nature, leaving the world in better shape than we found it. Rather than settling for yesterday’s best, we’ll work tirelessly to seek out new solutions for providing top-quality products that move towards our cradle to cradle goals.
REWORKED SHIRT 001 [XS-S]
$118.00
THE NATURAL DYE 90S TANK
$42.00
THE NATURAL DYE BIKINI BRIEF
$28.00
THE BOXER BRIEF V2
$32.00
THE NATURAL DYE BIKINI BRIEF
$28.00
THE BOXER BRIEF V2
$32.00
We’re here to make the most reliable basics on the planet, for the planet. That means thinking outside of the box everyday about how we can realign with nature, leaving the world in better shape than we found it. Rather than settling for yesterday’s best, we’ll work tirelessly to seek out new solutions for providing top-quality products that move towards our cradle to cradle goals.
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Social impact
Rural economy
Cruelty-free / vegan
Female-founded
LGBTQ-founded
Asian-founded
Black-founded
Charitable giving
Earth-first
Fair trade
Social impact
Rural economy
Cruelty-free / vegan
Female-founded
LGBTQ-founded
Asian-founded
Black-founded
Charitable giving
Earth-first
Fair trade
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Female-founded
Text Link
Earth-first
Text Link
Female-founded
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Earth-first
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Women's clothing
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Men’s clothing
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Men’s clothing
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