After spending almost two decades in the food and beverage space, I was at a personal and professional crossroads when COVID related challenges forced the end of my previous venture. I was devastated and burnt out. A soul-searching trip to Baja California Sur provided much more than just a chance to recharge. As we explored and marveled at the magical landscape, we were introduced to a plant that was prized for its ability to thrive in the arid environment while at the same time revered for the nutritional value it possessed.