Kevin’s ability to revolutionize the mass-production of gourmet chocolates allowed him to produce his confections at a fraction of the cost incurred by even his largest competitors. With the money saved, Baker purchased the absolute best of every ingredient available. The result: a confection the likes of which only the world’s richest elite had ever consumed. The price: So affordable that Bakers Candies was given the name-sake “Blue Collar Gourmet,” by Candy Industry Magazine.