Simply Soothing, Inc., founded in 2003, manufactured natural personal care products and home goods in Columbus Junction, Iowa. In 2008, the state of Iowa suffered massive flooding and the post-flood stagnant water drew in many gnats, which made it difficult to be outside. The founder wanted to make a gentle bug repellent so her 5-month-old grandson could enjoy being outside. She developed a gentle, natural insect repellent, affectionally named Bug Soother® which smelled great, felt great on the skin, and was safe for her grandson.
